Scaling a Global Movement
Market intelligence and brand management infrastructure for the world’s fastest-growing açaí franchise.
The Challenge
Oakberry — the world’s fastest-growing açaí brand — needed to understand how their brand was perceived across two European markets, and what was driving or limiting purchase behaviour. They had no consumer intelligence infrastructure and no structured way to turn market signals into commercial decisions. The brief was simple: find the truth in the market, then help them act on it.
The Approach
We designed and executed two market research programmes in Portugal and Spain — combining online surveys and street interviews with more than 3,000 respondents in total. The work covered brand awareness, competitive analysis, purchase motivators, and price perception. All findings were synthesised into a full strategic report with campaign ideas and commercial recommendations. We also produced video content to communicate the key insights to the wider team.
The Work
The Results
The research delivered the first comprehensive consumer intelligence dataset Oakberry had across their European markets, revealing meaningful differences in brand awareness and purchase behaviour between Portugal and Spain. The strategic report and campaign recommendations gave their team a clear, evidence-based roadmap. The findings videos became internal alignment tools used to brief stakeholders across the global organisation.
